Coca-Cola to launch global Christmas campaign across 90 countries

MADRID - Coca-Cola is gearing up to release its global Christmas campaign 'Snow globe' across 90 countries in celebration of the upcoming festive season.

Coca-Cola's new Christmas campaign includes a television commercial, outdoor, cinema, digital and in-store promotions, led out of Coca-Cola Germany and run by McCann Erickson Madrid.

The TVC titled 'Snow globe' will debut in the US on 21 November and the soundtrack 'Shake-up Christmas' by San Francisco based rock band Train has already been released online.

In the commercial Santa is shown playing with glass snow globes, which initiates a series of heartwarming events in the 'real world'.

Coca-Cola Christmas delivery trucks bringing a couple together and a grocery clerk falling into a shopping cart and tumbling home to his family are some of the scenarios that ensue. 

Here is the version airing in The Philippines featureing celebrities Kim Chiu and Enchong Dee.

Project Snow globe
Client Coca-Cola
Creative agency McCann Erickson Madrid
General creative director Leandro Raposo
Production company Rattling Stick, London
Director Steve Cope
Exposure Television, outdoor, online, in-store, cinema, on-ground

Copyright © Campaign Asia-Pacific

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