Coca-Cola launches 2010 Fifa World Cup Celebration Award with Rooney viral

Coca-Cola has produced a short film in the build up to the World Cup starring England's Wayne Rooney and comedian James Corden, in which the latter berates the footballer for failing to convincingly celebrate scoring a goal.

It is designed to publicise Coke's 2010 Fifa World Cup Celebration Award promotion. Every time a player scores a goal in the tournament, their on-pitch celebration will be entered into a short-list to win the award. Fans will be able to vote for their favourite celebration on Fifa.com.

In the film, Corden plays a director filming Rooney and trying to get him to re-enact a goal celebration.

However, Rooney's performance lacks enthusiasm, with the player merely raising his fist in the air and waving it about.

Corden says: "Wayne, it's a bit ordinary. I want to see something iconic... Iconic Rooney."

But his words fail to inspire Rooney, so Corden ends up doing his own, distinctively energetic version of a goal celebration.

Rooney looks on bemused, before saying that he has "got one I've been working on". The footballer then launches into a gymnastic, body-popping-style display that ending in a somersault.

"No one likes a show-off, Wayne," Corden says.

The promotional film ends with the slogan 'Join the celebration at cokezone.co.uk'.

Earlier this week it was announced that Corden and rapper Dizzee Rascal teamed up to record a song to mark the World Cup, with a rap reworking of the Tears for Fears hit 'Shout'. The song has the backing of music industry tycoon and TV pundit Simon Cowell.

The song is just one of many unofficial World Cup releases in the absence of an official England song.

The video has already been viewed more than 99,000 times on YouTube.

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