Coca-Cola to open pop-up shop featuring virtual reality

Coca-Cola is hosting a four-day Christmas-themed pop-up experience in Dublin, Ireland, providing exclusive merchandise for shoppers alongside a virtual reality (VR) experience.

Coca-Cola to open pop-up shop featuring virtual reality

The shop's window will display its Christmas truck against a festive landscape and aims to give visitors a 'Coca-Cola-themed' experience during the festive season. The soft drinks brand kicked off its 2017 truck tour in Glasgow on 11 November.

Alongside the seasonal VR experience, shoppers will also be invited to take part in what Coca-Cola has termed "exciting meet and greet sessions".

The pop up will be open from 7-10 December, from 10am to 8pm. The truck will be stopping at nine locations across Ireland.