Coca-Cola has created a photo booth where visitors can act out items from their bucket lists.
Upon entering the space, visitors can select from six settings that include walking a catwalk, enjoying a snowy alpine spectacle, cheering pitch side at a football game, headlining a music festival, skydiving and enjoying the last of the summer rays on the beach.
Taking a sip of coke activates their choice and reveals a secret room where they can act out their chosen scenario. A green-screen background enables different backdrops to be inserted in post-production, while music, props and costumes help visitors get into character for the photo shoot.
At the pop-up, which is open on 1 and 2 October, there will also be celebrity appearances and chances to win spot prizes, including London Eye tickets and holiday vouchers.
Mission is delivering the project.