Coca-Cola "Pool boy" by Santo

Many brands have invited derision for tacking diversity on to marketing efforts, but Coca-Cola subtly weaves LGBT inclusivity into the latest instalment of its "Taste the feeling" campaign.

The spot, by Santo, tells the story of a brother and sister racing to win the attention of an attractive pool boy by offering him a Coke – but their mum beats them to it. The work was created by Sebastian Wilhelm, Maxi Anselmo and Pablo Minces, and directed by José Luis García through Santo.