Coca-Cola "Taste the magic" by David

Coca-Cola enlists the powers of a magician for the latest campaign in its "One brand" strategy, which unites its four variants under one banner.

Justin Flom, a magician based in Las Vegas, turns bottles of Coca-Cola Original Taste into Coca-Cola Zero, Coca-Cola Light and Coca-Cola Life. The TV spot will air in five continents. It was created by Joaquín Cubría, Ignacio Ferioli and Nacho Coste at David and directed by Martín Romanella through Argentina Cine.

Credits

Agency
Executive creative directors
Creative directors
General account director
Account director
Account executive
Planning director
Head of global integrated production
Head of production
Client production