Coca-Cola tests happiness machine on UK students

Coca-Cola has brought its Happiness Machine to the UK in a new viral, released today.

For the two-minute video the Coca-Cola "happiness" vending machine was placed on a London university campus and filmed candidly, while students receive more than just a can of coke.

The viral is set as a British follow up to Coca-Cola’s original Happiness Machine video, filmed in the US earlier this year, which received a million views in its first week of being posted online.

The machine, placed in Imperial College, London, acts as a normal vending machine and gives out cans of Coke, before a person inside the machine hands out a series of surprise items tailored for a British audience, such as a punnet of strawberries and cream and a game of Twister.

The video, created by Lexis PR, was filmed over a two-day period at the university and was unscripted.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now