Coca-Cola "The great meal" by Anomaly New York

Coca-Cola has launched its first piece of creative work since the coronavirus pandemic took hold.

The ad shows how people across the globe rekindled their love of cooking during lockdown.

"The day the world stopped is the day we found where to go", a narrator remarks as families tuck into a series of home-cooked meals, with Coca-Cola taking pride of place on their dinner tables.

Taking a similar approach to Peroni’s "Walk with us" campaign, the spot notes that people will no longer take the little things for granted as we have "learned to savour the moments that were always there".

Featuring 13 real families from Kiev, Lisbon, London, Mexico City, Mumbai, Orlando and Shanghai, the work was created by Carlos Alija, Laura Sampedro and Dan Shapiro, and directed by Kim Gehrig through Somesuch.

February saw Coca-Cola unveil its latest brand purpose – which focuses on empathy – with a spot featuring Russian Doll’s Natasha Lyonne.

Credits

Brand
Group director social center & prod.IMC
Integrated marketing comms director
Coke IMC director
VP Coke trademark
Coke brand director
IMC, sr Producer
IMC, sr Producer
Agency
Group creative directors
Creative director
Associate creative director
Executive producer
Account director
Business affairs manager
Production
Director
Executive producer
Head of production
Production supervisor
Director's assistant
Global food stylist
Music supervision/ sound design
Managing director/ music supervisor
Founder/ composer
Head of music/ composer
Composer/ music producer
Senior producer
Sound designer
Sound designer’s assistant/ transfer
Editor
Head of production
Colour
Colorrist
Senior flame artist
Assistant flame Artist
VFX producer