Coca-Cola "Where everyone plays" by M&C Saatchi

Coca-Cola has revamped last season's campaign in preparation for another year of Premier League football.

The reworked ad features footage of the three newly promoted clubs – Aston Villa, Norwich City and Sheffield United. A wave of fans from across the country proudly wear their local colours, rallying together to the tune of '80s classic Only You by Yazoo.

Club director and TV chef Delia Smith makes a cameo in the form of her famous fish pie to celebrate Norwich City’s arrival in the league, making reference to her timelessly awkward "let’s be having you" speech at Carrow Road in 2005. Sheffield United legend Brian Deane also appears at a local pub, while Manchester United star Jesse Lingard surprises a pair of unsuspecting fans. 

The ad will run throughout the 2019/20 season, premiering on 5 August at 7.45pm on ITV. The work was created by Dominic Moira and Kieron Roe, and directed by Stacy Wall through Rogue. 


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