Coca-Cola "Zero Sugar" by SRA Rushmore

Coca-Cola Zero has been given a new name (Coca-Cola Zero Sugar) and new look in an attempt to make it even clearer that the drink is sugar-free.

The relaunch is supported by a £10m marketing campaign – Coca-Cola's biggest investment in a new product launch for a decade.

The activity is part of Coca-Cola GB's £30m investment in developing and improving the drinks offered to promote moderation and choice, and help people reduce their sugar and calorie intake. 

Credits

Coca-Cola GB marketing director
Creative
Experiential activity
Media
Production house
Director (Mister)
Creative directors (SRA Rushmore)
Art director (SRA Rushmore)
Copywriter (SRA Rushmore)