Coco de Mer "Let me call you sweetheart" by The Full Service

Pamela Anderson gives a middle finger to Valentine's Day in a new Coco de Mer ad directed by Rankin.

Unlike the brand’s trippy "X" film in 2015, the director takes a more narrative approach in this spot, depicting Anderson as she comes home and prepares for a steamy Valentine’s night. But she subverts the event by finding her own pleasure rather than waiting for a partner. The work was created by The Full Service, the agency founded by Rankin. 

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member