Coco de Mer "Let me call you sweetheart" by The Full Service

Pamela Anderson gives a middle finger to Valentine's Day in a new Coco de Mer ad directed by Rankin.

Unlike the brand’s trippy "X" film in 2015, the director takes a more narrative approach in this spot, depicting Anderson as she comes home and prepares for a steamy Valentine’s night. But she subverts the event by finding her own pleasure rather than waiting for a partner. The work was created by The Full Service, the agency founded by Rankin. 

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