Coco de Mer "x" by TBWA\London

Vogue and Grazia wouldn't feature Coco de Mer's racy new campaign by TBWA\London because of the "nipple count", according to Rankin, one of the directors.

The film, which will run online and in cinemas, is a mixture of erotic and bizarre images that are spliced together to make a climactic collage. It was created by Walter Campbell and the production company was Rankin Film. At its launch at a Soho gallery, Rankin told Campaign that "x" was "definitely the best thing that I have done in film. It has layers of meaning and to get that in advertising is rare."

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