COI appoints Profero to sexual health digital brief

LONDON - Profero has scooped the digital account for the COI's sexual health campaigns for The Department of Health (DH) and Department for Children, Schools and Families (DCSF).

COI appoints Profero to sexual health digital brief

The digital agency will be responsible for new campaigns to help reduce teenage pregnancy, improve sexual health in young people, and raise awareness of the range of contraceptive choices available.

A recent strategic review held by DH and DCSF recommended evolving the way campaigns are used, engaging a broader audience of parents, teachers, young people and health care professionals.

Grand Union has worked on the COI's sexual-health campaigns since 2006. Its initial brief was to normalise condom use among 18- to 24-year-olds. Its work included ads featuring young people with clothing labels bearing the names of sexually transmitted diseases.