COI awards brief for site to support suicidal young men

LONDON - Lida has won a digital brief from COI Communications to help provide support for suicidal young men, following a three-way pitch.

The direct marketing and digital agency, which is owned by M&C Saatchi, is tasked with redesigning the Department of Health's "calmzone" website, reinforcing the Calm brand identity and providing basic suicide support.

Calm -- the Campaign Against Living Miserably -- began life as a regional initiative, designed to encourage young men aged between 15 and 35 to seek help and discuss their depression. The calmzone.net was created in September 2001 as an extension of this service.

Lisa Thomas, the chief executive of Lida, said: "Making brands work online is a core competency for us, and we are delighted to put these skills to use on a project that will provide an important support service to people who might not otherwise be able to cope."

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