The Central Office of Information is changing its name.
From this week, the government body responsible for overseeing its
agency roster will be known as COI Communications, reflecting its
transformation into a ’communications organisation for the 21st
century,’ the chief executive, Carol Fisher, said .
The change of name, the first for the COI since it was formed out of the
wartime Ministry of Information in 1946, is accompanied by a new logo
and design work.
The COI will use its new name across the range of its activities but
will retain its existing title which can only be changed by an act of
Fisher said that the name was being changed because it no longer
reflected the scale of the COI’s operations. She added: ’We’re not
trying to be the new kid on the block because we’re not.’
COI executives believe the COI’s name fails to acknowledge its
transformation from a ’products factory’ into an organisation offering
communications expertise and adding value to the process. It is
currently working on some 20 projects for government departments and the
It has also been developing its specialist service to advise the
Government on the most effective ways of communicating with ethnic
’We aim to bring in the same rigorous checking of quality that we do to
our agency roster,’ Fisher said