COI 'climate change' by Golley Slater

Golley Slater has created this ad for the Welsh Assembly Government/COI to raise awareness of carbon emissions and persuade people to take positive action around the home to reduce their own emissions.

The 40 second ad, voiced by comedian Rob Brydon, shows people performing everyday acts such as brushing their teeth or boiling the kettle but with dramatic consequences.

The action then becomes a memory prompt to do something about energy wasting habits.

The ad ends with a link to a bespoke website where you can calculate your own carbon footprint.