COI kicks off search for shop to promote Government census

The Central Office of Information is looking for an agency to create a pounds 4.5 million campaign designed to raise awareness of the 2001 census.

The Central Office of Information is looking for an agency to

create a pounds 4.5 million campaign designed to raise awareness of the

2001 census.



The through-the-line campaign, which will break early in 2001, will aim

to encourage the general public to spend time filling in the necessary

forms and to return them on time. The COI has approached a number of

agencies and pitches are expected to take place during the next four

weeks.



The census, which takes place on 29 April 2001, will include new and

revised questions on employment, health, religion and ethnic origin. For

the first time it will recognise ’Irish’ as a sub-division of ’White’.

It will also include other ethnic groups previously absent from the

listings, such as ’Mixed’, ’Asian or Asian British’ and ’Black or Black

British’.



DMB&B handled the advertising for the last census in 1991. The agency

devised a heavyweight integrated campaign that ran for three weeks prior

to the census.



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