COI media result: four share pounds 89m

COI Communications has announced a major overhaul of its pounds 89 million media buying roster, appointing two new agencies, MediaCom TMB and OMD UK, and knocking Carat off the roster altogether.

COI Communications has announced a major overhaul of its pounds 89

million media buying roster, appointing two new agencies, MediaCom TMB

and OMD UK, and knocking Carat off the roster altogether.



Incumbents MediaVest and Universal McCann have each managed to retain a

place on the roster, with the TV buying account, which is worth pounds

40.4 million and is COI’s largest chunk of business, remaining with

MediaVest.



MediaVest, however, has lost hold of the pounds 36 million press account

to MediaCom TMB. Steve Allan, the chief executive of MediaCom TMB, said:

’Not only is this a prestigious piece of business, but it confirms and

underlines our positions as the largest buyers of print advertising in

the UK.’ Other agencies pitching for the business included Zenith Media,

Carat and Media Planning.



OMD has snatched the pounds 8.6 million radio account from Carat, making

OMD the largest media buyer of radio in the UK. Universal McCann and

MindShare also pitched. Jonathan Gillespie, head of radio for OMD UK,

said: ’COI recognised that we were able to offer a proposition that

added value and a different way of thinking.’



Universal McCann retained the cinema account, which is worth around

pounds 3.1 million, following pitches against MediaVest and Carat.



Peter Buchanan, COI’s director of marketing communications, said: ’After

more than 30 hours of media presentations, I am confident we have seen

the best that the UK media buying market has to offer.’



He added: ’In the past three years, both MediaVest and Carat have

exceeded our expectations. The reassignment of the press and radio

accounts is not a reflection of the historical performance, but of the

highly competitive nature of the market.’



All four agencies will take up the reins of the COI media account from

September and have contracts for three years. COI has the option of

extending them for a further two years.



COI now plans to draw up a roster of new-media agencies, and will invite

agencies to tender through OJEC next month.



Advertiser of the week, p22.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content