COI names roster of 115 digital agencies

LONDON - COI has completed a year-long review of its digital roster by appointing 115 agencies, 70 more than under its previous roster arrangement.

The roster, worth an estimated £9m, has been split into four categories. The digital strategy list contains 15 agencies, including AKQA, Publicis Dialog, Wheel, MRM Partners, and Modem Media.

AKQA, Publicis, MRM and Wheel also join the 27-strong digital solutions design, development and delivery roster, along with Euro RSCG, Dare, Grand Union, Good Technology and Digital TMW. The agencies in this category will pitch for online advertising and web services, as well as mobile, interactive TV and other digital channels.

Fifty-three agencies, including Profero, glue London, Weapon7, i-level and Hall Moore CHI, will pitch for specialist digital solutions briefs.

Shops dropped in the review include Tribal DDB, EHS Brann, Arc and Craik Jones Watson Mitchell Voelkel.

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