COI picks Farm for Design Council job

Farm Communications has been appointed by COI to handle a government-backed business-to-business brief for the Design Council.

The agency picked up the account following a three-way pitch against Delaney Lund Knox Warren & Partners and the design agency Navy Blue Design.

Farm has been briefed with creating an integrated campaign and brand-building strategy, which includes above the line, direct marketing and digital communications, to promote a design programme targeted at the owners and managing directors of small- to-medium enterprises.

The national training programme, which is called Designing Demand, aims to help companies realise the potential of effective design in driving competitiveness and improving overall business performance.

James Hobbs, the head of marketing at the Design Council, said: "We were impressed by Farm's understanding of the small- and medium-sized business audience. It has done an excellent job in bringing the benefits of Designing Demand to life in a way that makes a powerful case for design as a driver of business growth."

Paul Jeffrey, the planning partner at Farm, added: "It is always exciting to begin work with a new client, particularly one that is so closely related to the creative community."

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