The COI has split its press, radio and television planning and
buying contracts between MediaCom, MediaVest and OMD UK.
MediaCom takes over press planning and buying for the Government
communications agency from MediaVest, while OMD has seized the radio
brief from Carat.
However, MediaVest retains the bulk of the account, holding on to the
pounds 40 million television brief.
Jane Ratcliffe, joint managing director, Steve Goodman, press director,
and Claudine Collins, deputy press director, will work on the pounds 35
million centralised press brief at MediaCom.
MediaCom had previously been one of the roster agencies for strategic
planning on the COI account, working on some of the NHS briefs.
Collins said she was ’overjoyed’ to pick up all the implementational
planning and buying as well.
After landing the pounds 10 million COI radio brief, OMD becomes the
largest radio buying point in the UK. Universal McCann and MindShare
were also invited to pitch for the business.
Kevin West, MediaVest’s buying director, is responsible for the TV
Incumbent Universal McCann retained the pounds 2 million cinema
advertising account, fighting off bids from MediaVest and Carat.
Sarah Harrison, media account director and head of cinema, heads the
account at Universal McCann, assisted by Mark Barber, group account
The accounts are expected to be handed over in the autumn and each
agency will hold their contracts for three years. The COI has the option
to extend these by a further three years.
Government figures reveal that the COI’s adspend rose from pounds 105.4
million to pounds 113.4 million in the financial year to March, a rise
of 7 per cent.
The COI increased its advertising spend by 79 per cent in the previous
Most government departments increased their ad expenditures over the
past financial year: the Home Office by 135 per cent, the Inland Revenue
by 65 per cent and the Department of Health by 45 per cent.
The Ministry of Defence and Department of Education cut their media
The COI upped its spend on direct marketing and promotions as well as on
digital media, which was up from pounds 21.9 million to pounds 25.6
The COI is drawing up a roster of new-media shops and the tendering
process is expected to start next month.