The COI reshuffles agency roster

The COI has split its press, radio and television planning and buying contracts between MediaCom, MediaVest and OMD UK.

The COI has split its press, radio and television planning and

buying contracts between MediaCom, MediaVest and OMD UK.

MediaCom takes over press planning and buying for the Government

communications agency from MediaVest, while OMD has seized the radio

brief from Carat.

However, MediaVest retains the bulk of the account, holding on to the

pounds 40 million television brief.

Jane Ratcliffe, joint managing director, Steve Goodman, press director,

and Claudine Collins, deputy press director, will work on the pounds 35

million centralised press brief at MediaCom.

MediaCom had previously been one of the roster agencies for strategic

planning on the COI account, working on some of the NHS briefs.

Collins said she was ’overjoyed’ to pick up all the implementational

planning and buying as well.

After landing the pounds 10 million COI radio brief, OMD becomes the

largest radio buying point in the UK. Universal McCann and MindShare

were also invited to pitch for the business.

Kevin West, MediaVest’s buying director, is responsible for the TV


Incumbent Universal McCann retained the pounds 2 million cinema

advertising account, fighting off bids from MediaVest and Carat.

Sarah Harrison, media account director and head of cinema, heads the

account at Universal McCann, assisted by Mark Barber, group account


The accounts are expected to be handed over in the autumn and each

agency will hold their contracts for three years. The COI has the option

to extend these by a further three years.

Government figures reveal that the COI’s adspend rose from pounds 105.4

million to pounds 113.4 million in the financial year to March, a rise

of 7 per cent.

The COI increased its advertising spend by 79 per cent in the previous


Most government departments increased their ad expenditures over the

past financial year: the Home Office by 135 per cent, the Inland Revenue

by 65 per cent and the Department of Health by 45 per cent.

The Ministry of Defence and Department of Education cut their media


The COI upped its spend on direct marketing and promotions as well as on

digital media, which was up from pounds 21.9 million to pounds 25.6


The COI is drawing up a roster of new-media shops and the tendering

process is expected to start next month.