Nine media agencies have been asked to pitch for the Government’s
four centralised buying accounts which are worth a total of pounds 82
MediaVest, which holds the pounds 40 million television account and the
pounds 30 million press business, has been included on the shortlist for
both contracts by the Central Office of Information.
MediaVest will compete against Zenith, MediaCom TMB and Optimedia for
the TV account and against Zenith, Carat, MediaCom TMB and Media
Planning for the press work.
Carat, which handles the pounds 10 million radio business, will pitch
against OMD, Universal McCann and MindShare.
The race for the pounds 2 million cinema work will be between the
incumbent, Universal McCann, MediaVest and Carat.
Peter Buchanan, the director of marketing communications at the COI,
said: ’Because each of the incumbents has done an excellent job in the
last three years, we have not only placed them on the shortlist for the
contracts that they handle but have also placed them on one other.’
No agency was allowed to pitch for more than three contracts as COI
bosses judged that companies would not do themselves justice if they
chased all four accounts.
Presentations are expected in late June and the new three-year contracts
will run from September with the option of a two-year extension.
The COI’s selection committee will comprise Buchanan, Corinne Purton,
his deputy, and Jeremy Found, the head of media. Carol Fisher, the chief
executive of the COI, will join them for the TV and radio presentations.