COI seeks media agencies for FSA and DfCSF planning tasks

COI is inviting media agencies to pitch for communications planning across the Food Standards Agency, as well as for a planning task for the Department for Children, Schools and Families.

The FSA review of its media planning arrangements follows roster reviews of its creative and DM accounts last year. ZenithOptimedia handles planning across FSA campaigns and will repitch for the business alongside Manning Gottlieb OMD and MediaCom.

Recent FSA activity has switched from a focus on reducing salt intake to tackling high levels of saturated fat content.

In addition, COI is asking agencies to pitch for a brief connected to the Government's new Early Years Foundation Stage initiative.

The drive requires registered child carers and schools to follow a framework for child development between birth and the age of five.

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