COI selects Delaney Lund in bid to halve teen pregnancy rate

The COI has chosen Delaney Lund Knox Warren & Partners to spearhead the Government’s drive to halve unwanted teenage pregnancies in the UK.

The COI has chosen Delaney Lund Knox Warren & Partners to spearhead

the Government’s drive to halve unwanted teenage pregnancies in the

UK.



The agency saw off competition from Ogilvy & Mather and Duckworth Finn

Grubb Waters to secure the pounds 3 million drive, which is being

co-ordinated by the Department of Health.



Strategic media planning will be handled by BJK&E, a DLKW-affiliated

agency.



The brief is understood to target three separate groups: teenage girls,

young men and parents. It is thought that rather than adopting a

forbidding tone with teenagers, the campaign will assume that they are

already having sex.



The decision to produce a campaign a report last summer by the

Government’s Social Exclusion Unit, which recommended educating young

people about the risk of unprotected sex, making contraception more

available and helping parents to talk to their children about sex.



Greg Delaney, a founder of DLKW, said: ’This is an issue we feel very

strongly about and we’re delighted to have the chance to do something

about it.’



DLKW has until now lacked credentials in targeting teenagers.