COI weekly drama on mobile phones encourages teens to use condoms

LONDON - The Department for Children, Schools and Families has launched the UK's first interactive mobile drama THMBNLS, as part of its 'Want respect? Use a condom' campaign.

COI weekly drama on mobile phones encourages teens to use condoms

The weekly drama, whose cast is made up of members of local youth groups, was developed by the COI and creative agency 20-20 London. It focuses on the lives six teenagers and aims to reduce teenage pregnancy and Sexually Transmitted Illnesses in 15 to 18-year olds.  The cast is made up of individuals from local youth groups

Each 60-second episode deals with a different issue relating to the ‘Want respect? Use a condom' campaign.  Viewers are able to interact with the drama and share their opinions on it with the cast and other viewers.

 

 

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