Coke hands Mother Football League win

Mother has won the £5 million creative account for Coca-Cola's sponsorship of the Football League.

The appointment was made after a two-way pitch against the incumbent, Soul. Wieden & Kennedy Amsterdam, which has won the international football sponsorship account, did not participate in the pitch.

Mother created the "Real Football League" campaign for Coca-Cola last year as part of its brand advertising for the soft drinks giant. The football sponsorship campaign included ground sponsorship; redesigns of the Coca-Cola logo in the 72 Football League club colours; and a 48-sheet poster campaign announcing the deal and the rebranding of the First, Second and Third Divisions as, respectively, the Coca-Cola Championship and Leagues One and Two.

Mother will now go on to create an above-the-line campaign which will begin with a football-themed TV spot, due to air at the end of March.

The work is separate from the "iconic" brand advertising - a follow-up campaign to last year's "I wish" commercial - which the agency is currently working on in conjunction with Publicis, London; McCann Erickson, Spain; Berlin Cameron/Red Cell, New York; and the German agency Internationale.