Coke Zero invites users to create their own tacky Christmas sweater

Consumers can realise their fashion design ambitions and embrace the Christmas spirit in one fell swoop thanks to an online campaign from Coke Zero that enables users to design their own cheesy festive jumper.

  • Marketing magazine's own Christmas sweater design - with a marine/reptilian/alien theme against a desert backdrop

    Marketing magazine's own Christmas sweater design - with a marine/reptilian/alien theme against a desert backdrop

  • Some less inspired designs

    Some less inspired designs

  • Some less inspired designs

    Some less inspired designs

  • Some less inspired designs

    Some less inspired designs

  • Some less inspired designs

    Some less inspired designs

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The online Sweater Generator allows users to customise a jumper using various colours, knitted icons and tacky photographic backdrops. All the submitted designs are displayed in a gallery on the microsite, where people can vote for their favourites.

Client: Coca-Cola

Brand: Coke Zero

Agency: Droga5