BLM Media is beefing up its creative credentials with the launch of
a creative subsidiary, Flint, which will be headed by the creative
partners of Cold Eye, Phillip Bird and Stuart Woodington.
Cold Eye, which was set up three years ago with Mark Tomblin, has been
dissolved. Its clients included BBC Worldwide, Woolwich, FT. com and
Thorpe Park. However, the new agency, which will work with BLM Media's
existing clients as well as on new business, will continue to work for
BBC Worldwide and is in talks with other Cold Eye clients about
retaining their business.
Flint will be majority owned by the partners of BLM Media, with Bird and
Woodington both having equity in the new company. It will be based at
BLM's offices. Creative Addition, the creative unit set up by BLM last
year with Bob Maddens, a former M&C Saatchi copywriter, will be rolled
into Flint, while Maddens will be retained as a part-time
Steve Booth, the chief executive of BLM Media, said: 'There's a lot of
debate about full-service and we're just getting on and doing it.
There's a growing demand from clients for services of this nature. With
Creative Addition we were talking about media-driven creativity - now
there's no reason why we can't be creatively driven rather than just
Woodington added: 'We've always worked very closely with media - it
struck us that one of our strengths was that we liked working with media
The first work to come out of this creative alignment is the latest
poster campaign for Paramount's Spin City. Two poster executions, art
directed by Bird and written by Woodington, draw attention to the two
Labour Party masters of spin, Peter Mandelson and Alistair Campbell.