Cold Eye lands pounds 1.4m Thorpe Park contract

Cold Eye - the agency set up by the former Maher Bird Associates founding partner, Mark Tomblin, in January - has landed its first major win, beating Bean Andrews Norways Cramphorn and Mitchell Patterson Grime Mitchell to the pounds 1.4 million Thorpe Park ad account.

Cold Eye - the agency set up by the former Maher Bird Associates

founding partner, Mark Tomblin, in January - has landed its first major

win, beating Bean Andrews Norways Cramphorn and Mitchell Patterson Grime

Mitchell to the pounds 1.4 million Thorpe Park ad account.



The agency will be taking a ’relationship approach’ to marketing the

theme park, in line with its sister parks, Chessington World of

Adventures and Alton Towers - which are handled by J. Walter Thompson

and JWT Manchester respectively.



Tomblin said: ’We are thrilled. One of the things which most impressed

us about Thorpe Park was that they were seeking a true business partner

rather than simply a supplier of advertising. They are just the kind of

client we want and we are really looking forward to developing this

fascinating project with them.’



Pearson sold Thorpe Park last month to a management buyout backed by the

venture capitalist, Charterhouse Development Capital. It is part of the

Tussauds Group alongside Chessington World of Adventures, Madame

Tussauds and Alton Towers.



Media for the group is now handled by Manning Gottlieb Media, which won

the Thorpe Park account last week.



Thorpe Park is aimed at children up to the age of ten, and produces

television advertising each year in the spring. Davies Little Cowley

Fiddes, the incumbent on the business, declined to repitch for the

account.



Cold Eye was founded by Tomblin and Phil Bird, two of the original

partners of Maher Bird Associates, along with Stuart Woodington, who was

previously the creative director for direct marketing at Leo Burnett.



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