Cold tequila shivers to the beat in new Herradura campaign

Grey Canada cranks the bass to make ephemeral, alcoholic art

Grey Canada uses tequila and bass to create a boozy music visualizer in a new campaign for Herradura. Carefully positioned over a powerful speaker, a glass of the clear añejo vibrates in frequency with a custom EDM track from Massive Music called "The Sound of Smoothness." The 45-second digital spot made its U.S. debut Wednesday and is running on Hulu and Facebook. An accompanying behind-the-scenes video details the technical challenges of filming a quivering tub of clear liquid. Protip: it's more photogenic when chilled close to its freezing point.


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