Colgate "Smile stories" by VMLY&R Paris & RedFuse

Colgate Palmolive talks to everyday people about their teeth in a campaign directed by Sundance Film Festival-winning director Drake Doremus.

The campaign follows three people – including a chef, an art teacher for troubled children and the founder of the adopt-a-grandfather program – as they discuss the importance of a smile. "You can talk about very difficult things with a smile on your face," art teacher Nils declares, while chef Alejandro talks about his sweet tooth and the importance of a warm smile in the hospitality industry.

Each short film launches alongside 30- and 10-second cutdowns and digital activity. They were created by David Dominguez, Vitor Menezes and Ricardo Dolla, and directed by Doremus through Too Late To Die Young.

Credits

Managing director
Global chief creative officer
Chief creative officer
Creative directors
Business director
Account director
Head of strategy
Producer
Director
Cinematographer
Production company
Producer
Post-production

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member