Colgate "Smile stories" by VMLY&R Paris & RedFuse

Colgate Palmolive talks to everyday people about their teeth in a campaign directed by Sundance Film Festival-winning director Drake Doremus.

The campaign follows three people – including a chef, an art teacher for troubled children and the founder of the adopt-a-grandfather program – as they discuss the importance of a smile. "You can talk about very difficult things with a smile on your face," art teacher Nils declares, while chef Alejandro talks about his sweet tooth and the importance of a warm smile in the hospitality industry.

Each short film launches alongside 30- and 10-second cutdowns and digital activity. They were created by David Dominguez, Vitor Menezes and Ricardo Dolla, and directed by Doremus through Too Late To Die Young.


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