Collister quits O&M to set up ’creativity training’ operation

Patrick Collister, executive creative director and vice-chairman of Ogilvy & Mather, has quit the agency.

Patrick Collister, executive creative director and vice-chairman of

Ogilvy & Mather, has quit the agency.



He plans to open up a creativity training centre called Creative

Matters, which will aim to educate both agency staff and clients about

the creative process. It will be run from his house in Kent.



Collister said: ’Other Ogilvy offices have been looking to London for

training of their creative people. They are crying out for hands-on

instruction. Clients also say creative judgment is something they want

to learn about.’



O&M has been searching for a new creative director since Collister was

promoted to vice-chairman six months ago.



Paul Simons, chairman of the Ogilvy Group, said an appointment is

’imminent’. He added: ’The creative consultancy is a perfect fit for

Patrick. He is liked enormously. We will be helping him in terms of

encouragement, advice, financing and we will flag it up with clients.’



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