The launch campaign for youth fashion label Collusion documents 100 young people in Britain who have turned or will turn 18 this year.
Co-created by Asos and Uncommon Creative Studio, Collusion’s collection is ethically sourced, animal-free, gender-fluid and more size-inclusive. Six teenagers helped shape the label to represent what their Gen Z peers want from fashion. Uncommon helped develop the brand from the ground up, and the campaign paints a unique portrait of modern British youth. A six-minute film, directed by Dan Emmerson through Somesuch, asks each teen the question: "What do you wish for in the year you come of age?"