Collusion "For the coming age" by Uncommon

The launch campaign for youth fashion label Collusion documents 100 young people in Britain who have turned or will turn 18 this year.

Co-created by Asos and Uncommon Creative Studio, Collusion’s collection is ethically sourced, animal-free, gender-fluid and more size-inclusive. Six teenagers helped shape the label to represent what their Gen Z peers want from fashion. Uncommon helped develop the brand from the ground up, and the campaign paints a unique portrait of modern British youth. A six-minute film, directed by Dan Emmerson through Somesuch, asks each teen the question: "What do you wish for in the year you come of age?"