Karmarama has created the new endline, "Bish Bash Bosh Real Good Nosh", for the latest TV campaign for Unilever's Colman's recipe mixes.
The ad uses fast editing and a lightning-quick pace to show how fresh ingredients can be used to prepare a healthy meal in a matter of minutes.
A woman is shown slicing vegetables and adding them to a casserole dish, all in a matter of seconds. As she prepares the meal, each word from the new endline is stamped one by one on the screen at the end of each stage of the process.
The final shot shows the freshly prepared meal, straight from the oven, with the endline writ large across the screen in its entirety.