- Electrical retailer Comet is to spoof the acclaimed Nike World Cup TV advertising campaign, featuring the Brazilian football squad demonstrating their skills, in a new TV ad.
The Comet ad features a father trying to impress his daughter by imitating the skills of the Brazilian team by kicking a football around a Comet store.
His moment of glory comes when he finally scores a goal through the porthole door of a washing machine -- something which Brazil's star striker Ronalso fails to do in the comical ending to the Nike ad.
The Comet commercial, which breaks on May 22, is being launched to promote Comet's 'Fantastic saves' promotion, which features price reductions of a wide range of products and is being promoted through a multi million pound door drop campaign.
Kevin Peake communications manager at Comet, said: "The new ad is very much tongue in cheek."