After working together for four years, Choice Hotels and McCann have parted ways, the agency confirmed on Monday.
"We mutually decided to end our relationship with Choice Hotels a few months ago and have been working through transitioning the business with the client. We want to thank Choice Hotels for the opportunities they have given us and wish them well in the future," said a McCann spokesperson via email.
People close to the matter told Campaign US that the split came amid financial and creative differences.
"After careful consideration, Choice Hotels has issued an RFP for a new creative agency. McCann has been a valuable partner to Choice Hotels, creating the successful Badda. Book. Badda. Boom. campaign," said a Choice Hotels spokesperson via email. "As our business is expanding rapidly, it is more important than ever to reach new customers, and we look forward to partnering with a new creative agency to obtain fresh thinking. Select Resources International has been retained to manage the RFP process."
Choice Hotels, which is parent to brands like Comfort Inn and Quality Inn, will soon issue an RFP for its creative business, according to people with knowledge of the matter. McCann will not be participating in the upcoming review.
In February, Choice Hotels launched a new campaign, "Badda Book. Badda Boom," which was created by McCann. The campaign aimed to bring to life the benefits of booking directly on the Choice Hotels website.
This story was updated Monday night with comment from Choice Hotels.