Comic Relief "Wise words" by Wonderhood Studios

With its filmic quality and lack of soundtrack, Comic Relief's latest spot is not like typical charity advertising.

The first work released by Wonderhood Studios, the start-up founded in 2018 by former Channel 4 boss David Abraham, is a beautifully observed, quiet meditation on people’s commonalities amid a politically divisive climate in the UK. The ad shows a grandfather, played by actor Peter Mullan, passing along wisdom to his grandchild. It was shot on film at a council estate in Glasgow, and directed by 32 through Pulse Films.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE