Commercial radio loses listeners

Commercial radio suffered a fall in its listening figures during the last quarter, according to the latest figures from Radio Joint Audience Research.

Commercial radio suffered a fall in its listening figures during the last quarter, according to the latest figures from Radio Joint Audience Research.

RAJAR claims commercial radio's share of listening fell from 46.7 per cent in the third quarter to 46 per cent in the fourth. Year on year it was down by the same amount.

The BBC's total share was up slightly on the previous quarter to 51.7 per cent due to an increase in local listening figures. BBC local share leapt from 11.1 per cent in the third quarter to 12 per cent in the fourth.

National commercial radio stations were generally down though talkSPORT's share remained static. Virgin Radio's share of listening fell from 1.7 per cent to 1.4 per cent.

Radio 1 suffered a relatively dramatic fall of 1 per cent share on the third quarter but Radio 2 and Radio 5 both built their share of listening.



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