A new creative resource that aims to link foreign ad agencies with UK production talent is launching this month.
The Comfort Zones is described as the production equivalent of the AAR. It aims to secure scripts from foreign agencies and use its knowledge to find directing and production talent in the UK.
The company has around 125 directors on its books and has three-year agreements with leading production companies including Academy, RSA and Stark.
It is headed by Andrea Binda, founder of the Central Group of Film Production Companies, and David Lawrence, formerly chief executive of Saatchi & Saatchi Europe.
Howard Spivey, the former head of TV at BMP DDB, is taking a part-time role as director of creative resources.
'We will use our expertise to help foreign agencies looking for production services in this country, whether it is directors, post-production or editing,' he said.
'We will filter scripts, source and suggest people and check their availability, like an agent for an artist. No-one is really doing this at the moment.'
The company will focus mainly on Europe, but will not intervene where production companies are already represented. 'We won't tread on anyone's toes,' Spivey said.
The company will also provide a consultancy service to ad agencies wishing to take advantage of new creative opportunities.
'The Comfort Zones provides an effective bridge between the ad industry and the elite of the creative community,' Binda said.