Compact broadsheets buck general trend

The Independent's decision to launch a tabloid version continues to pay dividends.

Its average November sale was up by close to 20,000 compared with a year ago, following the impact of the tabloid launch.

The Independent had an average headline circulation of 240,326 copies compared with 221,597 in November 2002.

Its sales increase came amid gloomy news for other daily national newspapers.

The Daily Mirror, under its editor, Piers Morgan, fared particularly badly with a sales demise of 11 per cent to 1,905,947, taking it back below the two million mark it had managed to claw its way back to in October.

The Sun, the Daily Mail, The Guardian and Daily Express all experienced slight falls in circulation. The Daily Telegraph lost 48,000 copies, dropping to 917,040.

The impact of The Times' launch of a tabloid version has yet to be seen, but reports suggest that it has increased its print run of the variant to 150,000 and is selling more than 60,000 of the tabloid daily. It might need this extra boost as its November figure was down 66,000 to 622,102 against the previous year.

The Sunday market also experienced a tough time. However, the News of the World marginally increased circulation, by less than 1 per cent, to 3,998,185. The Observer and Independent on Sunday also had slight upturns in circulation.

Andrew Neil, the publisher of The Business, announced that it more than doubled its circulation to 272,411.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content