Compact sales up as broadsheets decline

Launching a compact edition still seems the only way to buck the declining broadsheet-circulation trend, with September sales figures showing increases for The Independent and The Times.

The Independent celebrated the first anniversary of its tabloid launch with a 21 per cent sales increase to 264,594, its 12th consecutive monthly increase.

Its rival The Times, which launched its compact version last November, posted a smaller increase of 4.5 per cent to 660,906.

However, this increase is impressive given falling circulations at its rivals The Daily Telegraph and The Guardian. The Telegraph's sales fell by 3.8 per cent to 900,702, while The Guardian was down 4.8 per cent to 376,314.

The red-top dailies also continued a period of decline. The Sun's sales were down 5.3 per cent to 3,336,322 and the Daily Mirror's by 7.5 per cent to 1,793,718.

The Daily Star, which has bucked the downward trend in some months, saw a drop in sales of 2.5 per cent to 899,727.

The Daily Mail's circulation was down by less than 1 per cent to 2,346,229, but its mid-market rival, the Daily Express, lost 6 per cent of its circulation with 960,320 sales.

Sunday titles were also hit, particularly at the red-top end of the market.

The Sunday People lost 8 per cent of its readership, with total sales of 1,012,885, while the News of the World and the Sunday Mirror were both down.

The Sunday Times suffered a fall in sales of 2 per cent to 1,369,765 and The Mail on Sunday was down by just 15,000 sales to 2,337,758.

- Perspective, p13.


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