Comparethemarket appoints Steak to search account

Insurance price comparison website has appointed digital agency Steak to handle its natural search account, following a three-way pitch. hires Steak for search business hires Steak for search business

It is not known whether incumbent agency Tamar repitched.

Mark Attwell, associate director, ecommerce at said: "We work with specialists in different areas of our business, and were attracted to Steak’s transparent approach and proven track record in delivering results quickly." was launched in 2006 as a motor insurance comparison site, offering insurance quotes instantly online, from more than 400 insurance prices. has developed the brand with its marketing campaign, created by VCCP.

Yesterday (28 September) announced that ZenithOptimedia had retained its £15m media account.