Comparethemarket recruits Lida and Rapp has hired Lida to handle its CRM account after a pitch. hires Lida and Rapp hires Lida and Rapp

As part of the same process, Rapp is talking to the comparison site about working on projects involving customer data.

Lida will be in charge of the below-the-line communications strategy and direct-to-consumer communications, while Rapp could oversee the data behind it in the longer term.’s incumbent Havas EHS was also involved in the AAR-managed process alongside Kitcatt Nohr Digitas. For the moment, Havas EHS will continue to run the data to support Lida.

In April, hired Albion as its customer experience agency with a brief to make the brand’s service as "unique as its advertising".’s ad agency, VCCP, is not affected by the CRM review.

A spokesman for said: "I can confirm has been reviewing its choice of agency to manage its overall customer marketing programme.

" is now at the final stages of this process. We do not have any further details to share at this time."