Comparethemarket.com has launched its latest TV ad featuring Aleksandr Orlov. In the spot, which was created by VCCP, the meerkat meets his rival Maurice Wigglethorpe-Throom for the first time. The characters, who have been at odds because they both run comparison sites, decide to make peace and sing a version of Paul McCartney and Stevie Wonder’s Ebony And Ivory. But, just when they seem to have settled their differences, a falcon released by Orlov attacks Wigglethorpe-Throom’s dove. The TV ad was preceded by an online spot, also created by VCCP, which showed the two charachters confronting each other in Aleksandr's mansion. The ads were created by Jonathan Thake, and directed by Simon Cole and Darren Walsh through HSI and Passion Pictures.
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