Comparethemarket.com reveals its most ambitious campaign yet to bring to life the variety of films available with a year's membership to Meerkat Movies.
The ad by VCCP reimagines Barbara Streisand’s Rain On My Parade, sung by the loveable meerkat Aleksandr, and is packed with iconic film references to capture the magic of the silver screen. It was shot in Cape Town with Parisian choreographer Oliver Casamayou, who has worked with Kylie Minogue, Will Young and Cirque Du Soleil. The wardrobe was curated by Moira Meyer, who has worked on films such as Blood Diamond and The Hurt Locker, and includes Brad Pitt’s uniform from Fury and Cate Blanchett’s dress from Elizabeth. For the first time Comparethemarket.com used a 60-second radio ad to launch the campaign, which will be followed by a TV spot airing on 18 May during Coronation Street.