introduces nerdy meerkat character

LONDON - is introducing an additional brand mascot this week called Sergei, as part of its 'comparethemeerkat' campaign, created by VCCP.


Sergei, who is 'head of IT' at, will star alongside existing mascot Aleksandr in a TV ad, which breaks Thursday.

According to, since the roll-out of the meerkat activity, the number of quotes requested on the site has risen by 80%.

Hitwise research also shows that since the campaign's launch, hits on the website have increased, giving it the sixth-biggest share in the price-comparison sector.