Comparethemarket.com "Sergei's hot date" by VCCP

After harassing Arnold Schwarzenegger, Comparethemarket.com's meerkat mascots meet Nicole Kidman in the brand's latest TV ad.

The ad first aired on ITV on 4 October, during an episode of The X Factor. VCCP created the spot, in which Aleksandr is incredulous to hear that his sidekick, Sergei, has a date for the movies, and then gobsmacked when Kidman turns up at the door. The ad is the latest iteration in the campaign promoting Comparethemarket.com’s Meerkat Movies deal, which replaces Orange Wednesdays and offers two-for-one cinema tickets. Schwarzenegger starred in the campaign’s launch ads.

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