Compensation body calls advertising pitch

The Financial Services Compensation Scheme has called a pitch for its advertising account, currently held by Abbott Mead Vickers BBDO.

Compensation body calls advertising pitch

The FSCS is looking for an agency to support its campaigns to raise awareness of its services. The statutory pitch, which is open to all agencies, is being handled by AAR. FSCS has invited AMV BBDO to repitch.

The appointed shop will be given a two-year contract with an option to extend.

AMV picked up the creative business in 2012 after a pitch against DLKW Lowe and M&C Saatchi. The FSCS had previously worked with McCann Manchester from 2010.

UM London retained the FSCS’s media planning account in April after a competitive pitch open to agencies on the government’s planning roster. The service works with Carat on its media buying. 

The FSCS provides pro­tection to customers of authorised financial services companies when they cease trading. It has paid out in excess of £26 billion to more than 4.5 million people since it was formed in 2001.


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