Computec to target pre-teen audience with PlayZone title

Computec Media is to launch PlayZone, a PlayStation title aimed at pre-teen readers.

Computec Media is to launch PlayZone, a PlayStation title aimed at

pre-teen readers.



The move is timed to coincide with the relaunch of the PlayStation

console in a PS One format that has a budget price of less than pounds

70.



PS One is expected to appeal to younger, entry-level players and

PlayZone will tap into this new market.



The magazine debuts on 24 August with a 120,000 print run and a cover

price of 99p.



It will be the only PlayStation title with a fortnightly frequency and

will carry a covermounted gift.



Settle-down sales of 50,000 have been budgeted but Computec claimed it

would not be surprised if this was exceeded.



The 36-page magazine will carry four pages of advertising. The sales

team will target software publishers, hints-and-tips phonelines and

mail-order accessory retailers.



Ads are being sold by the PlayStation World team, comprising ad director

Nigel Taylor and sales executive Jesse Farrell.



PlayStation World launched in January and is expected to record a debut

ABC in excess of 100,000.



Taylor said he was delighted with this result in what he described as a

difficult market in the run-up to the launch of PlayStation 2. He also

claimed PlayStation World had been successful in luring higher yielding

software ads.



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